“How I Shot My Book to #1 on Amazon in 48 Hours – On a $0 Ad Budget”
by Mark Joyner author of MindControlMarketing.com

“This is CNN…”

It was the night before my campaign launch.  The next morning hundreds of Internet promoters were set to announce the release of my new book MindControlMarketing.com. 

“Top Stories tonight…” the voice of Chuck Roberts carried on in the background as I went over the following days events in my mind.

I had left no stone unturned.  Everything was in place ready to go.  My goal was to be #1 on Amazon in 24 hours.

(And what a great thing to accomplish -  you can forever call yourself “#1 Best-Selling Author of….”  That’s credibility and credibility sells.)

I was confident I could do it.  The campaign we had organized was flawless.

“New York Mayor Rudy Guiliani’s long anticipated book, Leadership, hit the shelves today…”

I paused for a second in shock – processing what I had just heard.

“Ohhhhhh s***!” my head snapped back and I yelled.  I sat there stunned for a few minutes feeling weightless, helpless, totally in shock.

Maybe Eminem described this feeling of impending failure best in the punchy song “Lose Yourself”: 

The clocks run out, time's up over – blough! 

Snap back to reality, Oh there goes gravity

... and there gravity went.

How could I possibly compete with a book being plugged every 30 minutes on CNN written by “The Mayor of the World”?

Worse, how could I stop the campaign I had set up for the next day?  Everything was set in motion.

Once the shock wore off, I just laughed.

I shook my head and said, “F*** it.  Let’s do this thing.” 

You better …

Lose yourself in the music, the moment you own it 

You better never let it go 

You only get one shot, do not miss your chance to blow

This opportunity comes once in a lifetime…

The next morning we launched the campaign and we made #2 by the end of the night.  The next morning, 24 hours later, we were still at #2.

I missed my goal.

We pressed on.  Most of my staff went out to go see the stage production of “The Lion King,” but I burned my ticket and stayed back at the office.  A few of us pushed hard, getting more people to promote the book for us, sending out follow up campaigns, not giving up…

… and by the end of the day we were #1.  We beat Rudy.

We remained at #1 for 36 more hours.

How did we do it?

Well, it was a long process, but here is what's important:

  1. We Chose a Controversial Title.

With a title like MindControlMarketing.com you can probably imagine we rubbed a few people the wrong way.

“Are you actually proud about your time in the military?  Soldiers kill people!”

“My father was a victim of U.S. mind control experiments – how dare you!”

“I found the pictures of Nazis in your book personally offensive!”

“Are you proposing that we actually use mind control on our prospects?!?!"

Ahhh… to be misunderstood.

I’ve never been afraid of controversy.  I actually thrive on it.  The way I see it, if I can shake people out of complacency and stimulate thought and action through controversy, that is a much better service to them than to make them “feel good” with rah-rah motivational hype.

However, if you want to take this route, you better be ready for the heat.

Many people love my style of combining controversial topics with marketing advice.  Some, however, aren’t sophisticated enough to understand the metaphors, or are just plain angry people – and they make me their target of the day because I’m not “politically correct.”

But, the important thing is, every bit of controversy in my book got people talking.

We used the controversial elements of the book in our marketing materials and during the 48 most critical hours of our campaign people were buzzing about it all over the net.

Some of the buzz was glowingly positive, some was negative.  But people were buzzing – and that’s what’s important.

“There’s no such thing as bad press,” P.T. Barnum once said.  I think that’s true to a point…  Any buzz will increase your exposure and get you in front of more potential prospects. 

  1. We Motivated the Promoters

We made sure that every promoter we contacted had an Amazon affiliate link they could use to earn commissions from the sale of the book.

Some folks with rather large lists wanted some cross-promotion.  If they warranted it, we gave it.

Do whatever it takes to motivate them.  They are helping you.  Don’t ever forget that.

  1. We Made it Easy for the Promoters

We gave them each ready-made announcements and ads they could use to promote the book.  All they had to do was plug our materials in and go.

  1. We Motivated the Buyers

As our 2nd volley, we offered people a free copy of some very powerful and expensive software if they purchased the book from Amazon and sent us their receipt.

Thousands took us up on this offer, and that’s probably what shot us past Rudy.

  1. We Had Everything Ready in Advance and Launched in Force

We made sure that all of the promoters were launching their campaigns at the same time on the same day.

Amazon updates its list every hour, so the more concentrated your sales, the more likely you are to have an impact on your rank.

  1. We Had a Second Volley Ready to Go

Once we missed our goal the first 24 hours, we had another back up campaign ready to go for that “extra push.”  And, boy, am I glad we did, because we really needed it going up against Rudy!

Anyway, this should prove to you that good “old-fashioned” Internet marketing can blow the doors off of even the biggest offline marketing campaigns if you really put your mind to it.

If you want the precise blow-by-blow details of our campaign, you can read my report How My Book Became an Amazon #1 Best-Seller in 48 Hours.  The report is normally $197 but we’re giving it away for $147 if you order before .

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Mark Joyner is the #1 best-selling author of MindControlMarketing.com and is responsible for some of the most successful Internet marketing campaigns in history. 

If you want to find out exactly how Mark’s book went to #1 (exact emails used, precise timeline, every single detail…) you can read his detailed report which normally retails for $197 but we're including a rebate of $50 when you order before .
 

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