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Launch Date: May 23, 2001
Present # of subscribers: 27,555
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Thought of the Day
Article: CHOOSE YOUR OWN ECONOMY
Varia: READ THE BOOK RATED BUSINESS WEEK'S NO. 1 BEST SELLER!
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"Nothing can resist the human will
that will stake even its existence on its stated purpose"
- Benjamin Disraeli
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Rick Beneteau
I don't know about you, but I for one have no intention of
suffering an Economic Downturn!
Did you ever ask yourself why, all of a sudden, the airwaves are filled with
forecasters cries of pending economic doom? Geesh, everything seemed hunky dory
just a few short months ago. And, for years before that! Now, analyst after
left-brained financial analyst is slowly filling the minds of the masses with
the *reality* that they soon will be suffering the slings and arrows of free
falling fortunes.
The media can create any slant on any issue they choose and make most of the
world believe the sky is falling. So now they choose to poke big holes through
some small weak spots in an otherwise robust economy and voila! - we're suddenly
marching down the road to recession. Corporations, companies and consumers are
reacting to it in a big way. The world is being led by it's nose to financial
slaughter and we seem so eager to fall into line.
Pshaw! Believe me when I say that if we had 'better news' such as another war
like the one in Iraq (heaven forbid), the media would be fixated on presenting
the gore in arcade-style glitz 24/7 and I wouldn't be writing this article. This
is mass psychology at it's worst!
You have a choice. You can either become part of the Economic Downturn and buy
into the econobabble, or you can keep moving onward and upward in your quest for
improving your lifestyle by doing business on the Internet. I can't help but
restate that I MOST certainly will NOT let the ever-deafening, frenzied screams
of the doomsaying media rain on my parade. Not for a millisecond! Instead, what
should only be but a hiccup in an otherwise robust economy (DotBomb suicides
aside - like when has pitching piles of venture capital at a problem ever solved
it?) serve as fuel for my entrepreneurial fire.
Here's a valid concern. What if you feel your sales will suffer if the world
falls into this media-made gulch? The solution is simple - get creative!
Case in point. During my dry cleaning days I not only survived but ended up
thriving through two recessions (in Canada, these were really depressions) by
simply putting a promotional spin on the economic climate that benefited my
company, employees and most importantly, my customers. What did I do? I promoted
the fact that is was a lot cheaper to clean their existing clothes than to
replace them during these highly inflationary times. I recall using the slogan
"refresh, don't replace". And it worked! What was sad though is that
throughout these tough times many of my competitors went out of business simply
because they did not get creative.
It is almost unthinkable to me that the media today has the power to create the
ruined economy it is predicting. And if it does, then I, you, and everyone else
with a cyber-business might just have to create inventive ways to compensate for
the negative atmosphere that has only just started to infect the general public.
My advice to you is simple. Turn off the news, forget about the stock market and
focus on *just* what you can control -your life and your business. If
ratings-hungry reporters continue to fill 'slow news days' with doomsaying
rants, let it rain, let it rain, let it rain. No downward sloping graph or
forecasters cry of pending disaster should keep you from keeping your eyes on
the screen and hand on your mouse building the Internet business you've always
dreamed about! Don't let them have that power!
Bottom line: you can either be part of the Economic Downturn or you can Choose
Your Own Economy!
Rick Beneteau is the author of the best-selling marketing eBook, The Ezine
Marketing Machine at:
http://www.ezinemoney.net
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Stephan Bourget
IMReporter's Editor
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