* The Internet Marketing Reporter *

* Issue #60 *

Member of the eZine Publishers Association
*** always email netiquette complied ***

Launch Date: May 23, 2001
Present # of subscribers: 27,513

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CONTENTS: 

• Thought of the Day

• Article 1: LEADERSHIP TELLS PEOPLE WHAT THEY NEED TO HEAR; NOT NECESSARILY WHAT THEY WANT TO HEAR!

• Article 2: Are you a light bulb or a laser beam?

• September Special Promotion

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Thought of the Day 

"When the door of opportunity closes, another opens, but often times we look so long at the closed door that we don't see the one which has been opened for us".

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Article 1: LEADERSHIP TELLS PEOPLE WHAT THEY NEED TO HEAR; NOT NECESSARILY WHAT THEY WANT TO HEAR!

By Dale Calvert

From time to time we have downline members who make a major mistake in judgment or business ethics. As leaders, we must address these issues, and sometimes that is not an easy thing to do. We must be strong enough to tell people what "they" need to hear, not necessarily "want" to hear.

In her book Mary Kay Ashe says we should always attempt to sandwich difficult issues, and criticism between two layers of praise.

I believe in you because, followed by the issue that must be corrected, followed by I still believe in you.

When leadership doesn't handle the difficult issues, eventually a "free for all" circus attitude can be developed within your downline, and as I have witnessed, within the companies themselves.

Leadership must love people enough to tell them the truth. We must tell them again, "What they need to hear, not necessarily want to hear". Your downline doesn't care how much you know, until they know how much you care. Leadership must be tough sometimes.

Will some people let you down? Absolutely! However, in your gut, you will know that you did and said all you could do and say. If and when they blame you for their shortcomings, even if no one else knows, you and them both will know the truth. Be tough, love your people, and tell them the truth. Leadership who doesn't challenge people to grow, learn, develop, get better, and become all they can be, is not leadership.

© 2000, Reprinted with permission from Dale Calvert Free MLM, Marketing & SUCCESS Tips.

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Article 2: Are you a light bulb or a laser beam?

By James Ray

A light bulb illuminates a broad area -- but a laser cuts through steel!

I remember several years ago seeing the movie "City Slickers" starring Billy Crystal and Jack Palance. Seems Crystal's character was going through the proverbial mid-life crisis, and he and some buddies decided to go out and play cattle rustler for a week. Remember this one?

Well, in the midst of Crystal's confusion (and life-search), Palances' character "Curly" seemed to have it all together. Crystal asked him, "What is the secret to life?" At which point Curly would always hold up his index finger and say, "One thing" before riding away.

In frustration Crystal finally asked, "What is that one thing?" To which Curly answered, "That is what you have to figure out."

You see, if we are not careful, we live our life like a light-bulb versus a laser beam. Never finding and deciding upon our "one thing."

A light bulb gives off diffused light -- it can illuminate a large area...but a laser beam can cut through steel!

You cannot serve two masters; you cannot ride two horses at the same time. The great teacher told us, "If your eye be single...your whole body will be full of light," (light = truth and power).

In what ways are you living your life like a light bulb? Becoming a jack of all trades but a MASTER of NONE? Very few individuals ever master anything -- they don't find and commit to their own "one thing."

What do you need to let go of? Where do you need to refocus? What do you want to accomplish with the rest of your life?

I encourage you to practice "The Curly Principle," to find your one thing and commit to focus with laser intensity! Then exploit your one thing in the service of others and you absolutely MUST win.

Have a great week and make your life magnificent, 

Your coach,

James
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James Arthur Ray CSP, Master of The Entrepreneurial 
Mindset and author of "The Science of Success." Igniting 
the Entrepreneurial Spirit and Accelerating Business Growth. 
Email: James@JamesRay.com 
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September Special Promotion