Launch Date: May 23, 2001
Present # of subscribers: 27,506
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Thought of the Day
Article 1: Completing the Day
Article 2: TWO LESSONS FROM BEVERLY HILLS
Varia: Review of Harvesting Gold, a product from Selwyn Riley
"...our brains become magnetized with the dominating thoughts which we hold in our minds, and, by means with which no man is familiar, these "magnets" attract to us the forces, the people, the circumstances of life which harmonize with the nature of our dominating thoughts."
-- Napoleon Hill, "Think & Grow Rich"
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[Author unknown]
Here's a question I get frequently - and an answer that can help
you succeed more often, more easily, and more comfortably
QUESTION: I seem to focus only on what I do that doesn't work. I'm very
self-critical. Is there something I should do about this?
ANSWER: Yes, there are some very important things you should do about that.
First, let me pose a question. What if your boss gave you a very difficult task
and you succeeded admirably?
However, in the process, you made a few temporary mistakes. And what if your
boss' response was to chew you out for making those mistakes, completely
ignoring the outstanding final result you had achieved?
How would you feel? Would you be as motivated the next time your boss assigned
you a difficult task? Wouldn't you try to get out of it?
Most people would.
Well, what about your unconscious? When you are critical of yourself, your
unconscious takes it "personally."
I know that because I realize that every part of your unconscious works
ceaselessly to give you what it thinks is best for you, what will make you
happy.
However, if you focus only on the aspects of your unconscious that are out of
touch with what you currently want, ignoring all of the successful ones, what do
you think happens?
It's simple: Your unconscious doesn't try as hard the next time.
Think of your conscious mind's job as that of effectively managing your
unconscious mind. An effective manager knows that positive feedback and very
constructive negative feedback are the things that work.
On the other hand, criticism, negativity and browbeating just don't work.
The same thing with your unconscious.
So here's a very important end of the day process. I call it Completing the Day.
Just before you go to sleep, do the following:
Recall all of your stated and unstated judgments of yourself
during the day.
Focus on the first and say to yourself, "I forgive
myself for judging myself as (whatever the judgment was)."
Do this for each of the judgments, big and small.
For example: "I forgive myself for judging myself as eating too much
and exercising too little to lose weight."
For example: "I forgive myself for judging myself as irritable and hard
to get along with."
For example: "I forgive myself for judging myself as judgmental and
overly critical toward my spouse."
Recall all of your minor and major successes during the day.
Focus on the first and say to yourself,
"Congratulations for (whatever the success was)."
Do this for each of the successes, big and small.
For example: "Congratulations for remembering to water the plant
today."
For example: "Congratulations for doing a great job in writing the
first newsletter today."
For example: "Congratulations on cooking a great dinner that everyone
enjoyed so much."
Over time, you will note that you sleep better, you awaken in a
more positive mood and your successes increase while your judgments decrease.
However, if you notice yourself judging yourself at any time during the day,
just immediately say, "I didn't mean that. I am a wonderful person and
sometimes I learn by making mistakes."
That's it.
If you do this consistently, you'll feel better about yourself and your results
will improve. The results will be gradual but profound.
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By Dale Calvert
We have all heard the statistics. Eighty percent of small
businesses fail with in the first year and ninety percent within the first five
years. We all could write a list of 100 reasons why this happens. Many of the
reasons that create traditional business failure, also creates failure with the
network marketing industry.
I want to share with you an insight that I feel many people never realize. This
insight, or concept is responsible for many business failures. Not just in
traditional business, but also within our industry.
People get involved with businesses that they like, or perceive to be cool,
paying very little attention to the profitability and marketability of the
products or services.
Let me say that again. People get involved with business that they like, or
perceive to be cool, paying very little attention to the profitability or
marketability of the products or services.
People open businesses that they like. A fisherman opens a bait and tackle shop.
A sports card collector opens a baseball card shop. A woodworker spends hours in
their shop and sells their projects at craft markets on the weekends. I hope you
are starting to get the idea.
A very important question. Do you go into business to make money? Do most of
these above mention people really have a business, or an extremely low paying
hobby? There is nothing wrong with spending our time with a low paying hobby. It
all depends on what we want. However we must not kid ourselves into thinking our
low paying hobby IS ACTUALLY A BUSINESS!
I recently had a prospect tell me, I just don't think I would enjoy working your
business. My response. Enjoying it is not required.
Any business we start is going to take a great deal of our time. Shouldn't we
spend that time in a business that has great market potential. Shouldn't we
concentrate on a business that has the best chance for growth and expansion? The
first question we should ask before starting any business is, how large is our
potential market?
Just because we think the "Triple ZZZ Intergalactic Scooper" is the
best product for digging a hole we have ever seen, doesn't mean we should
attempt to build a business around it.
How many people actually need to dig a hole every week, every day, every month?
That should be the real question. What is the REAL MARKET potential for our
product? Does our product line appeal to the masses of consumers?
Does our product line appeal to the baby boomers? Will they use this service, or
consume this product on a daily, or at the minimum, weekly, basis? Those of you
that know me know that I believe that in network marketing, weight loss is the
market to be in. This is my own personal opinion. I have said many times that if
you have never been involved in the industry with a sizzling hot weight loss
product then you have never experienced the true power of word of mouth
marketing.
The key to weight loss products is the fact that the results are VISUAL. People
see the difference therefore asking customers about the product creating more
customers and more VISUAL results. (For a complete explanation of this concept
you can order my newest cassette: The Secret to Network Marketing Success in the
New Millennium.)
The number one question you should also ask. What is the true market potential
of my product or service? When we stop and think about it, I believe it is very
common for people to start businesses in markets that should be reserved as
hobbies. I know, I am talking from experience. In the early nineties I was a
partner with by brother in a baseball card shop!
The second type of business that attracts people are businesses that are
perceived as cool or trendy. We have witnessed this quit often within our
industry over the years with such products as water and air filtration systems,
electronics and personal security, gold and silver programs, buyers clubs,
travel promotional programs, phone cards, long distance service, and more
recently tax saving programs & Internet malls.
Many people in our industry seem to get their identity from the products they
market instead of the opportunity they offer! This is a very important concept!
Lets review it again.
MANY PEOPLE IN OUR INDUSTRY SEEM TO GET THEIR IDENTITY FROM THE PRODUCTS THEY
MARKET, INSTEAD OF THE OPPORTUNITY THEY OFFER.
Here is the problem with that. Cool or trendy products usually offer the least
amount of opportunity, because they don't appeal to the masses.
People who get their identity from the products they market will tend to get
involved in programs which support their self image, regardless if there is any
money to be made.
When people ask me what I do, I have always gotten my identity from the
opportunity, not the product line.
My response has always been, I teach people how to earn six figure incomes
working from their home. I have never said that I market a line of weight-loss
and anti-aging products. Do you understand the difference? Where do you get your
identity? From your opportunity, or your products?
When speaking with potential prospects I feel this information can be very
valuable for you. Some people suffer from too-coolitis. As my one time business
associate Anthony Heflin once said, "If you are having trouble wearing a
button, that only means your check isn't big enough yet!"
Case and point, in the early eighties I tuned into the USA Network every Sunday
night at 10:30 to watch the HerbaLife show. The show featured many MLM
Millionaires, all wearing a stupid weight loss button!
The industry is in major transition right now. I feel that during 2001 you will
see more people leave companies that they have been with for several years, to
join new companies and new opportunities. If you are recruiting, or joining, I
hope you will consider, internalize, and understand this concept. Always look at
the true market potential of your product(s)! Do they appeal to mom and pop, can
the masses identify with the market potential?
People get involved with businesses that they like, or perceive to be cool,
paying very little attention to the profitability and marketability of the
products or services. Understand this concept!
This is human nature, but it doesn't make business sense. Don't you make that
mistake, or let your prospects make that mistake.
Some of you are asking, ok Dale, I understand what you are saying, but what does
this have to do with Beverly Hills? Many of you have probably seen the movie
with Richard Dryfus, Bette Midler & Nick Nolte, "Down and Out in
Beverly Hills". Dryfus is a Multi-Millionaire driving a Rolls Royce and
living in Beverly Hills. Of course he owned his own business. My question to
you, is what kind of business did he own?
Think about that for a minute, and we will come back to the question.
My second point is. A young man in his twenties started and built an empire in
this industry. When everyone said it couldn't be done. He did it. A high school
drop out, with a dream, a vision, and a belief in what he was doing. His product
was not trendy or cool. His marketing methods were simple. However he built one
of the largest companies in our industry by focusing on a product line that THE
MASSES WANT AND THE MASSES CAN RETAIL.
Most of you realize I am talking about the late Mark Hughes of Herbalife. Mark
started his empire in one tiny office on the outskirts of Beverly Hills.
Back to The Rolls Royce driving Millionaire from Beverly Hills. What kind of
business was he in?
The coat hanger business!! He owned a manufacturing facility for COAT HANGERS.
Simple product that the masses use everyday!
Think about it!
DC
© 2003, Reprinted with permission from Dale Calvert Free MLM, Marketing & SUCCESS Tips.
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Recently, I've had the chance to read (and to listen to) an e-book from Selwyn Riley:
Harvesting
Gold. Today, I want to share my thoughts about it with you.
This is an e-book in both audio and text formats, which is great for some people are more visual and others, more
auditory. And anyway, sometimes we prefer one form of learning over the other.
But let's get to the most important: the content.
The main e-book - Harvesting Gold - is an introductory marketing course that I would qualify as mainly designed for the new online entrepreneur, the one who's beginning his journey in Internet marketing.
If you're an experienced Internet marketer with some kind of success already, then you'll probably know the information presented and you might want to look for more advanced
courses. BUT if you're a newbie, then this product is for you.
You will learn some basics of Internet marketing. To give you an overview, here's the Table of Contents:
Chapter 1 - Introduction
Chapter 2 - Is Your Internet Marketing Promotion Failing?
Chapter 3 - Marketing - Using The Correct Road Map To Success
Chapter 4 - How to write effective Sales Letters for your products
Chapter 5 - Developing your e-zine and adding Subscribers
Chapter 6 - The Hidden Secrets to Online Marketing
Chapter 7 - Affiliate Marketing
Chapter 8 - Super Affiliates
Chapter 9 - Approaching Your Potential JV Partner
Chapter 10 - How To Find Affiliate And Super-Affiliate
Chapter 11 - Resources For Internet Marketers.
When you have passed through the basics, the most interesting and profitable part is the one about joint ventures and affiliate marketing. I got a few ideas myself from my reading of
Harvesting
Gold.
Along with this e-book, you'll receive a bunch of other valuable bonuses. They are not junk e-books, but e-books with good content from quality writers like Dan Kennedy, Frank Kern, Allen Says, Terry Dean, Jerome Chapman and Kevin Nunley. You have to consider this when you purchase Riley's product, and it adds to the product's value for sure.
With these bonus e-books, you'll improve your sales copywriting , target marketing and direct marketing skills. You'll learn how to generate traffic through viral marketing, how to get media advertising, how to get results from a variety of Internet advertising resources including
e-zine
advertising, Google AdWords, pay-per-click search engines, etc. Plus you'll learn much more about a variety of
other topics that will help you succeed on the Internet. You have hours of information in this package.
I invite you to visit http://cc.bourget-marketing-international.com/go/harvestinggold.html
so you can learn more and make your own opinion. By clicking on the link
above, you'll get redirected to Selwyn Riley's website.
I hope this review has been useful to you.
To your success,
Stephan Bourget, eMarketer
Bourget Marketing International
http://cc.bourget-marketing-international.com
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IMReporter's Editor
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