The Internet Marketing Reporter #53

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CONTENTS:

Thought of the Day

The 3 Big Lies You've Been Told About Making Enough Money to Live Your Dream ...
or ... "How I Lost and Re-Found the Dream" (Part I)
by Mark Joyner

Tell me if this sounds familiar to you:

Step 1: You decide you're sick of your job.

You're tired of waking up every morning to do something you don't enjoy.

You're tired of being mistreated.

You're tired of being a slave.

You're tired.

You realize it will take you years to get the money you need to live your dreams.

When I decided to go into business for myself my motivations were very much the same. Army pay, even as an officer, wasn't so great ...

Step 2: You decide "enough is enough". You look for other options.

Maybe you can go into business for yourself? There has to be a better way, right?

You start doing research and you're overwhelmed with the options. You decide, though, that it's better to work for yourself than someone else, so you know that one way or another you will quit your "day job".

Big Lie #1: "Be your own boss and your life will be easier."

There is a truer saying that goes, "the toughest boss you'll ever have is yourself."

Working for yourself has a tremendous amount of uncertainty, and requires a tremendous amount of effort.

It can be rewarding, but it's all up to you at this point. Most self-employed people I know work more hours - not less. The one nice thing you can't deny, though, is that it does put you in control of your destiny (but only if you avoid the following pitfalls!).

Step 3: You make the big choice: start your own business or participate in a business opportunity (franchise, network marketing, affiliate, etc ...)

Like most people, you probably went the easy route first. You started promoting a business opportunity, or maybe even several of them ...

You spent a heap of money on books and tools. You worked late into the night. You neglected your social life ("Hey, I'm pursuing my dream - my life can wait.")

And in the end for what?

After a few months you do the math ... If you had put the same hours into overtime at your job you would have made more money ...

And then someone tells you the "big secret": "the only way to make money is to sell your own product!"

Big Lie #2: "The only way to make real money is to sell your own product."

Well, you may gross more money ... but you probably won't make more money.

The cost of running a business, even when you are the only employee, can be quite high.

At our peak of 40 employees, Aesop.com (and all of our subsidiaries) cost $250,000 per month to operate!

Even when you're doing millions of dollars per year in business, you may not end up with much at the end of the day ...

Step 4: You go into business for yourself.

You're now totally in control.

The money goes straight to you and you're happy. When you get those first few sales you're fired up!

At the end of the first couple months, though, you realize that your business is getting out of control. There is too much to do and you're now sleeping even less than before.

Someone tells you: "Why do all the work yourself? Hire some employees and let them do the work!"

Big Lie #3: "Just hire some employees and you can kick back while they do the work."

I can assure you that anyone who gives that advice doesn't have any employees of their own. It's a great theory, but in reality it doesn't end up that way.

Looking back on it, there is not one day that I've had to work less because of the people in my employ.

No offense to them ... I've had some great employees - some of them were superb. But ultimately (and ironically) my life was never easier as a result.

In fact, I don't think I've worked less than 12 hours a day (usually more like 16 hours) in the last several years ... And that's almost every single day - including weekends.

Now, I did have my staff develop some pretty amazing systems to automate our business and that helped tremendously. My problem was that we kept growing and building. If anything, we should have used the automation to its fullest and kept things simple.

Step 5: Where the heck are you now?

Now you're working more hours, your life is more complex than ever before, you experience stress every moment you're awake and when you sleep you don't really rest - you toss and turn every night worrying about business "issues" (but we're so brainwashed into believing running a business is our key to happiness that we call them "issues" instead of "problems").

Does that sound like you?

Of course it does. This is the story I hear from almost every business owner I know. There are a few exceptions who have used a skillful combination of automation and outsourcing, but the vast majority have relived the above story to one degree or another.

I personally lost track of my own dream along the way ... I started down my entrepreneurial path to get personal freedom, but I ended up losing freedom rather than gaining it.

"Freedom to do what," you ask?

Well, I don't even have to tell you what my dream is ... You know what I mean because you have your own dream. It's what got you walking down this path to begin with.

Maybe you wanted to buy a boat and live on the water ...

Maybe you wanted to go back to school ...

Maybe you wanted to be an artist ...

Maybe you just wanted to have more time to spend with your children ...

But it all went back to money, didn't it? You didn't have enough money or time to pursue this dream, so you got into business - thinking that it would take your troubles away.

Instead you woke up one day and realized that you weren't living your dream at all. In fact, your life had become much much harder.

Is There an Answer?

In Part II I'll tell you about how I'm addressing this problem in my own life.

I'll show you my theory and what I believe to be a great solution to this problem.

Let me tell you right now, though - if you're looking for an answer that won't take any time and effort on your part, you won't hear that from me. Such a thing doesn't exist.

What I will show you, though, is a path that will allow you to set up income streams that will give you a certain amount of freedom.

It's a realistic plan that definitely works.

Stay tuned for Part II - The Answer.

All the best,

Mark

Mark Joyner
#1 Best-Selling Author, "MindControlMarketing.com"

Article 2:

( PT'S POTION )
ARE YOUR PROSPECTS HEARING THE WHOLE STORY, ARE YOU SURE?

I was sitting in church last Wednesday night, and during the announcements one of our associate pastors, PT Kemper was brought up to address the congregation.

PT explained how the church was trying to raise money to re-do the nursery. He then went on to explain how that afternoon a young man from Tennessee had stopped by the church with a product that was the next best thing since "Snake Oil".

Those of you with a background or knowledge of the Shaklee Corporation have probably heard of Basic H. It is a phenomenal product with 1001 uses, everything from brushing your teeth, to putting a few drops in your cake batter to moisten your cake. Farmers even swear that if you mixed it in your irrigation system your crops would grow better! The product the young man was selling was called "Upper Hand" All Purpose Cleaner and is similar to Basic H.

Over the years most of you have probably had a door-to-door sales person stop by selling a similar type product.

Evidently, PT and our pastor took this young man around to every spot in the church that had been deemed "Uncleanable" and no test was too hard and no spot to tough for this "magic potion" to remove.

To make a long story short, PT decided to invest his own money in the entire inventory the young man had, with the idea to resale it to church members to raise money for the nursery.

Knowing our pastor, what probably happened was he made a statement to the young man, something like "If you can get out "granddaddy spot" I will buy all you have, because I have been looking at "granddaddy spot" for 10 years!

Can you imagine how the kid felt as he left the church with no product and a pocket full of money?

So here PT was in front of the church, a few hours later with several cases of potion purchased, to "talk about" in 2 minutes what he had personally "seen, witness and experienced" that afternoon.

PLEASE REREAD THAT SENTENCE, I will refer to that again in a minute.

As PT was trying to explain the unexplainable, I got tickled as I realized this is exactly what so many new distributors do. They experience the entire recruiting PROCESS. They see a video; they attend a local meeting or listen in on a conference call. They are then placed on a 3-way with a competent upline associate, and perhaps they even attend a live training seminar or company event. After the process, after they have had the opportunity to see, hear and experience the potential and value of the opportunity, they make a decision.

However, when they are ready to start prospecting, recruiting and building their organization, do they give their prospects the same opportunity to EXPERIENCE the same recruiting process?

Do they go through a specific, systematic series of events?

Such as:

Play 1 Video
Play 2 Conference Call
Play 3 3-Way with Upline
Play 4 Live event

Unfortunately, more often than not, the answer is NO.

They immediately go out and run off their best prospects trying to explain the entire program in two minutes. They never give their prospects the opportunity to hear the whole story & experience the process.

They then come back and inform us that they "talked to" 9 people and nobody was interested. How predictable is that? My response is always the same.

"I tried to warn you not to talk or try to explain, just to hand out the video! Now with the next 9 people, shut up and just hand them the videotape.

As PT was going through his 2-minute sales, pitch I was laughing. Not at him, but at the predictability of people. He noticed me, and made some comment such as Mr. Calvert is back there laughing, maybe this is a hoax.

Now think about this, this is very important. What happened to PT was the exact same thing that happens to new people when they enter the market place....doubt creeps in their mind.

PT witnessed truth! He saw the "granddaddy spot" removed. He saw the Snake Oil work with his own two eyes, yet he mistakenly read my reaction, which immediately created doubt. The exact thing happens to your new distributors when they enter the market place.

Many of you have heard me talk about the 4 beliefs that must be developed in new distributors. (Company, products, industry and themselves)

You have also heard me talk about how we are all made up of Opinions, Attitudes and Beliefs.

PT had a positive opinion about the product, but that opinion had not had time to develop into an attitude, much less a belief. So any "perceived" resistance or negativity immediately started to sway his opinion and create doubt. The exact same thing happens to our new associates!

As leaders we must develop our belief strong enough that our new members can rely on our belief system until they have time to develop their own.

I hope you also understand that 90% of your distributors, who quit your organization, quit in the first 72 hours. Maybe they don't announce to you that they have quit. However mentally and psychologically they go out into the market place, DO EVERYTHING WRONG, and then doubt creeps in and mentally they are DONE!

If you want to be a better leader for your people than 95% of the network marketers in the world, here is my advice. We teach a concept we call Monitor New Distributors. The first 10 business prospects they contact, and the first 20 retail sales, you need to be there to direct them play-by-play, step-by-step.

Too bad the kid from Tennessee didn't have a long term, repeat customer mentality. If he knew of PT's plans to raise money for the church nursery he should have hung around and volunteered to do the pitch for PT in front of the congregation. Then if he were smart, he would have labels on each bottle saying:

---TO RE-ORDER THIS PRODUCT CONTACT-
Mr. Tennessee
Mr. Tennessee's Phone #

You must be there for your new distributors immediately; before doubt sinks too deep in their mind. It is your responsibility to make certain that they are giving their prospects the opportunity to go through a specific, systematic series of events and not a 2-minute spill!

I really felt bad that PT misread the meaning of my amusement. I must say he did recover nicely. As he walked back up the isle from the front of the church he tossed the bottle in my lap and said, "there, I have just sold the first bottle".

Now that I think about it, I still haven't paid him his 30 bucks yet. I need to do that!

© 2003, Reprinted with permission from Dale Calvert Free MLM, Marketing & SUCCESS Tips.
------------------------------------------
Resources from Dale Calvert ...
http://training.bourget-marketing-international.com

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________________________________________________________________

* The Internet Marketing Reporter *

* Issue #53 *

Member of the eZine Publishers Association
* always email netiquette complied *

CONTENTS:

Thought of the Day

Article 2:

( PT'S POTION )
ARE YOUR PROSPECTS HEARING THE WHOLE STORY, ARE YOU SURE?

PLEASE, FORWARD THIS ISSUE

* The Internet Marketing Reporter *

* Issue #53 *

Member of the eZine Publishers Association *** always email netiquette complied ***

CONTENTS:

Thought of the Day

Article 2: ( PT'S POTION ) ARE YOUR PROSPECTS HEARING THE WHOLE STORY, ARE YOU SURE?

PLEASE, FORWARD THIS ISSUE

Member of the eZine Publishers Association
* always email netiquette complied *

Article 2:

( PT'S POTION )
ARE YOUR PROSPECTS HEARING THE WHOLE STORY, ARE YOU SURE?