By all accounts, his company is off to a great start, with over 2,000 distributors that joined in the first 10 days. This program seems to be attracting the attention and curiosity of many long-term industry leaders. Will Nu Creations be the company that creates the next big wave within this industry? Dale Calvert, founder of Nu Creations, certainly thinks so. Money Maker's Monthly had the opportunity to catch up with him a couple of days ago right before the company's first ever national conference. We had the opportunity to ask him some hard questions. We have no doubt that he is totally convinced that Nu Creations has all the success factors covered. After reading this interview, you may feel the same way.
Most people within the Industry associate Dale Calvert with New Image International. I am sure many of them, like many of us would like to know why you left?
I dedicated 5 1/2 years of my life to NII. I love the people and cherish the relationships that we developed. I was 100% dedicated to their success and did everything I knew to secure their future. Along the way I made several mistakes; the last six months I have realized that a major mistake had been lack of communication. I assumed that all the leadership and my partner knew and understood the principals, concepts, and laws, which built the company, and my vision for the future. To try to make a bizarre chain of events understandable; when I really started to evaluate my goals and the future of NII, I realized they were not congruent with my partner and some of the field leadership. Because of my dedication and love of the people I was driven to create a home for the thousands who entrusted me with their future, and the future of their families.
How different is it being a sole owner of MLM Company?
Really the day-to-day operation is no different at all. From an emotional and psychological standpoint I feel like a tremendous weight has been lifted off of me. I understand fully the mistakes that I made, and the paradigms that some of the field leaders developed. I am going to make certain that I don't make the same mistakes in the future, and do what I can to help prevent leadership from developing unproductive paradigms. You have to understand we were all in a place we had never been before. Not too many people get to experience a company growing from your basement and partners living room with zero employees & sixteen founding distributors to over 60,000 distributors, 65 employees over 30,000 square feet of facilities, and 120 Million dollars in wholesale product sales. All any of us can do is learn from the past, and move on. Some things are not meant to be. I personally feel stronger and more focused than ever. We have all heard, that which doesn't kill you only makes you stronger. Well my heart was broken and there were times when I thought I was going to die, but I am back. I have always believed that that all adversity encompasses the seeds of equivalent or greater benefits. You simply must keep the faith and move forward.
Tell us more about this "Forced Tri-Level" Marketing Plan we are starting to hear people buzzing about, and how does it differ from other compressed plans?
Quite simply it is the quickest fastest way for a new distributor to attain a $50,000 annual income. With our "Forced Tri-Level" distributors build micro-downlines of 39 people. These groups of 39 we call Success Centers. You are not allowed to have more than three front line distributors within your Success Center, this is were the "forced" comes in. By not allowing people to go wide, people automatically build depth and help their downline members. A completed Success Center will always have 3 Front Line Distributors, 9 Second Level Distributors, and 27 Third Level Distributors. Based upon a $200 Monthly Qualification, your income potential per Success Center would look like this:
The Key to the program is that after you develop one Success Center of 39, you then are allowed to RE-ENTER the program, under your DOWNLINE, and create another group of 39. Two completed qualified Success Centers will pay you over $5,000 monthly with only 78 qualified people! Ten Success Centers with 390 Qualified people will pay our distributors over ¼ million dollars a year! That is awesome and that is why we are attracting a lot of industry professionals to our program. At this level you also receive an awesome benefit package.
Isn't $200 Monthly Qualifying BV a little High?
I feel that one of the major problems of the industry for the past couple of years is that instead of trying to inspire people to learn, grow, & develop their God given talents and abilities, we have tried to appeal to their mediocrity. Distributors have told people they can stay home, watch TV, order your $50 per month worth of products and mail out postcards and audio tapes and get rich. We all know that is not true. People do what they have to do, and very little more. As a distributor I have been with companies that required I maintain $3,000 in open monthly business volume. With another company I had to maintain $5,000 in open monthly business volume. I never thought a thing about it. We are not an internal consumption program. We want our people sharing a "Sizzling Hot Weight Loss Product" and earning cash profits every week. One case (8 bottles) of our premier product, Meta Booster is $200 wholesale with a $200 Business Volume. If a distributor retails two bottles a week at the end of the month they are fully qualified for their Success Center and they have put over $100 in retail profits in their pocket. We have some distributors who average retail sales of a couple of bottles a day. This doesn't even take into consideration repeat customers. We have also just introduced our distributor auto-ship program and Optimum Health Package. This package consists of a month's supply of five of our most popular products. The wholesale cost of this package is $100 with a $100 BV. A husband and wife team who each consume the 5 products in the Optimum Health Package each month are fully qualified for their Success Center bonuses. The bottom line is simply this. The only place $200 is an issue is in some distributors minds. The industry has created this paradigm over the past few years. At my former company, for 5 ½ years we had a $200 monthly qualification. It was never an issue, because our people retailed and made cash weekly. The Success of that company proves this point. As a leader the question you need to ask is this.
Would I rather have an organization of people who are qualifying at $50 per month, or $200 per month?
You need an organization four times larger to make the same income with a $50.00 qualification verses a $200.00 qualifications. Leaders love the $200 BV qualifications. Those programmed for mediocrity, who don't understand the difference between cost and investment, don't like it. In all honesty this is a great filter for us. It is one of the ways that we can determine if the prospect is a future leader, with long-term vision or someone who is only focused on themselves and their "cost".
What Benefit Package do you offer your Top Distributors?
We will offer an annual incentive vacation each year. Our first vacation will be to Maui Hawaii. We also offer a monthly expense account for our top leaders. This expense count can be as little as $500 per month and as much as $2.500 per month. With 10 Success Centers, 390 qualified associates a distributor can earn over ¼ million dollars a year receive a $30,000 a year expense account and an exotic vacation some were in the world. I believe I have the heart and the mind of a distributor & this package really turns me on!
What do you mean you have the Heart and Mind of a Distributor?
I don't see myself as the President, CEO, and Owner of Nu Creations Incorporated. As a matter of fact, I prefer not to be called any of the above. I just prefer to be called the "Founder" or the "Founding Distributor" I have been in this industry all my adult life, since the age of twenty. I have surrounded my self at the corporate office with a great staff, and we will continue to add to our corporate staff. I personally think, and act as a distributor, not a company owner. I feel I have an "US" relationship with the field leaders. I want the relationship between all home office staff and distributors to be an "US" relationship, not a "US and THEM" relationship. I remind the home office staff each week, that the distributors in the field write your paycheck, I don't.
Tell us more about your product line
We have eight, proven life-altering products. Are primary focus is the weight loss and anti-aging market. We look for products that our distributors can take to the market place and put immediate cash retail profits in their pocket.
What are your personal goals for Nu Creations?
My focus is very simple. I want Nu Creations to become the company that produces more $50,000+ per year income earners than any network marketing company in history. I know that we have all the components in place to make that vision a reality. An awesome compensation plan, tremendous life altering products with a sizzling hot weight loss product, and proven leadership development, personal development and unified, duplicatable training systems to help our distributors develop the skills and attitudes necessary to develop a successful business. By reaching our goal of helping the masses achieve a $50,000 annual income, leadership will become rich. I tell the people who are starting with us on the ground floor two things. Number one, you can see the future by looking at the past. We were able to start with nothing before and develop a company that did over 120 million dollars in wholesale product sales in five years, and that was without the "Forced Tri-Level" compensation plan. The second paradigm you need to have is don't think about you earning a $50,000 annual income, focus on helping hundreds of people in your downline earn $50,000!
What is going to prevent other companies from copying and using your "Forced Tri-Level" compensation plan?
That is a great question. Number one, existing companies simply couldn't do it and maintain any type of ethical structure in their distributor organization. There existing leadership would have to go back to work and build several micro-downlines of 39, and that probably wouldn't go over to well. As far as new companies trying to copy our program, "Forced Tri-Level" is a trademarked name, the compensation plan itself is in the process of being patented. I believe however that your compensation plan is only one third of the Success Triangle, or one of three Pillars of Success. Compensation plans alone don't make you rich. You must have the skills and attitudes necessary to produce results within the compensation plan. If you do have the skills and attitudes, I know of no other compensation plan within the market place that can make a major impact on the financial life of a distributor as quickly
What if you don't have the skills and attitudes necessary for Success?
Without question, I feel that this is our strongest area of expertise. This is the one reason that all people who want to make it should join our organization. I have said to distributors who have entered our organization, many many times over the years "If you give us one year of your life, we will change your life forever." I know this is true. I know what our personal development and leadership development programs will do for those who are ready to learn. I have seen thousands of lives changed in one year with our systems and programs. What profession can you develop a six figure annual income, without an education? Network Marketing is no different. Too many people treat this "Business" like buying lottery tickets. Products, and compensation plans don't make you successful…..You make you successful. If I want to become successful in any profession the first thing I would look for is what I call a Pentacle Leader. That is someone within the industry who has not just become successful themselves, but who has also taught others to become successful, and those people in turn have taught others to become full time professionals. That is true duplication, and without that any success created will be short lived. That is the second side of the Success Triangle or the second Pillar of Success. You must have proven unified training systems and personal development programs.
What is the third side of the MLM Success Triangle?
A sizzling HOT weight loss product that can be retailed by the masses. Network Marketers have seemed to forgot over the years the difference between cost and investment. I have people ask me strange questions like how many people do I need in my group to break even? My answer is zero. They act amazed.
My question is what happened to buying products at wholesale, marketing them at retail and putting immediate cash profits in your pocket?
When you have a product that people WANT you can do that. History has proven that people want to lose weight, look younger, and feel better, that is never going to change. We have some distributors earning a few hundred dollars extra a week who haven't sponsored their first distributor yet, ladies and gentleman that is powerful. I could write a book about the three pillars of success but if people would like to learn more about this philosophy they can request my newest cassette "The Secret to Network Marketing Success in the New Millenium." (Click here to listen to it online.)
Where is your home office located?
Right now we have about 9,000 Square feet of facilities in Lexington, Kentucky. As we grow we have several expansion options available to us.
Who are your corporate attorneys?
Our corporate MLM attorneys are Grimes and Reese from Idaho Falls, Idaho who have an impeccable reputation within the industry.
What about your computer & software systems?
We have our own in house programmer. Because of the uniqueness of our marketing plan we also made the decision not to lease our software package. We own our software package as well as the source codes.
Can you manufacture keep up with the expected demand for your products?
Yes, that is not a concern. They have been in business forty years working primarily with doctors and chiropractors producing private label products. We are using the same manufacture that my former company used to manufacture some of their products. We never had a late shipment from them in the 5-½ years I was there.
How do you plan on marketing your company to the Network Marketing Community?
Everyone says that starting a network marketing company at this point in history is a death wish. I agree and disagree. I believe the distributors within the industry are ready for Nu Creations and the "Forced Tri-Level Marketing Plan" For the past few months, we have seen many distributor "Run to the Internet to Get Rich". When they realize that on line malls, aren't the answer hundreds of thousands will return to more traditional type programs. However, they have tried the Binary programs, the unilevels, and the stair step breakaway programs. I believe distributors within in the industry are ready for the "Forced Tri-Level" marketing plan. They want strong unified, duplicatable training programs taught by those who have actually done it. Believe it our not, so are even ready to start putting some immediate cash profits in their pocket and the pockets of their downline, by taking a "Sizzling Hot" weight loss product to the market place.
How have distributors responded to your program so far?
Well at the time of this interview we are only 65 days old. We really haven't even started our advertising campaign yet. The word has already gotten out. Our first National Conference is this weekend and tickets have sold out. We have the #1 and #5 money earner from one company coming to check us out. The #7 money earner from another company. And the #9 and #14 money earner from another company, who have already joined us and sponsored a hundred or so people in the last couple of days. Plus many other distributors from virtually every company. To say I am encouraged would be an understatement. I have talked to enough people to know, without a shadow of a doubt, that the industry is ready for Nu Creations. When we actually start our marketing campaign I think our number one challenge will be keeping up with the growth.
What will your Marketing Campaign consist of?
A new audiotape entitled "The Secret to Network Marketing Success in the NEW MILLINEUM!" We also have written a 60+ page book titled MLM Insight. This will be available in E-book form (click here to get it). The Secret to Network Marketing Success that I did in 1993 literally exploded NII, with thousands of distributors joining our company after hearing that cassette. I believe this new campaign has the potential to be the most powerful campaign hit the industry since the Dead Doctors cassette. A lot of other industry leaders feel the same way. I feel that is why so many are taking a serious look at us now, before the wave hits. Over the past 5 ½ years hundreds of thousands of seeds have been planted with the first Secret Cassette, The Scam Cassette, The Blue Cassette, and the Video series "Confessions of a Network Marketing Millionaire" and other programs which I have produced. I know with everything in me, the field leadership of Nu Creations will be the ones who will harvest those seeds, and receive the rewards. I am excited for our associates.
How do you plan on marketing Nu Creations outside the Industry
With the same systems and programs we have been teaching for years and years. If it ain't broke, don't fix it. Everything centers around what we call retailing to recruit. We also teach a tried and true system for recruiting with videotape. We feel that we have just produced the most powerful recruiting video in our 20-year history. This video was really designed for those outside, the MLM Industry. Our distributors are experiencing great results. I talked with one of our distributors last night in Pittsburgh, PA who shared with me that 86% of the people who have seen the video have either joined his downline, or bought products. That is exciting!
Are you conducting any special type of promotions or cross over programs during your first 90 days?
The number one mistake of my network marketing career as far as I am concerned was a cross over program we ran which allowed people with Success in another company to cross over at a higher level within that particular company. Never again, would I do that! Really with the Nu Creations marketing plan, there is no need for cross overs. All distributors have access to full 55% pay out from day one! We do have a couple of very innovative programs to help our distributors in the field.
Bahamas Vacation Giveaway
Every month as a company we are giving away a Bahamas Vacation for two! A prospect and their spouse and the distributor who shared our opportunity video with the prospect, along with their spouse both win. This trip includes airfare and deluxe accommodations for 7 nights. This program has been a great support program for our distributors. Imagine being able to simply ask a prospect, how would you like to register for a FREE Bahamas vacation that my company gives away every month? All you have to do is watch this short video, and complete this 5 question, questionnaire, and you are in the drawing for this month.
Founders Club
Between now and December 15, 00 anyone who puts together a Success Center of 39 people will automatically become a member of our Founders Club and receive all the recognition and benefits associated with that honor.
PT CRUISER GIVEAWAY
Between now and December 15, 00, for every ten distributors that you personally sponsor your name is entered one time into our PT Cruiser drawing. One fortunate distributor will drive away as the new owner of this automobile after the drawing at our National conference this January
Dale, one final question.
What is the number one benefit you offer your distributors?
That is a hard question to answer. I believe in our product line one hundred percent. I believe in our field leadership team. I know without question that our "Forced Tri-Level" marketing plan will burn through the industry. All of those things are very important. I guess when it really comes down to it; the thing that we offer is what I have always tried to offer my organization for the past twenty years. We provide proven, unified duplicatable training systems to build your organization. We provide proven personal growth and personal development programs, "the Wisdom of the Ages" that has touched thousands of families. These programs will make a major impact on your life, your attitude, your marriage, and your family even if you never made a dime. But probably more than anything is corporate leadership with the heart, & mind of the distributor. Distributor success is much more important to me, than corporate profits. I have never made a decision in my twenty-year history that I didn't feel benefited ALL the distributors. I have never done that in the past, and I am not going to start now. When people join Nu Creations that can be assured that they are joining a company that has their best interest at heart. Six years ago I promised a group of people who I care about very deeply a 30-year game plan. I have 24 years left. I hope many people who read this interview will evaluate our company, and take this exciting journey with us.
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Resources from Dale Calvert ...