* The Internet Marketing Reporter *

Issue #24

Member of the eZine Publishers Association

*** always email netiquette complied ***

Launch Date: May 23, 2001
Last # of subscribers (3.5 days ago): 1753
Present # of subscribers: 1804

"Our doubts are traitors and make us lose the good we oft might win, by fearing to attempt."
----Shakespeare

ARTICLE: Believing is better!
ARTICLE: $$$ and Sense Ezine Advertising Strategy

BELIEVING IS BETTER!

by Stephan Bourget

Sometimes it seems that the result of both belief versus doubt are the same. That is, a try at believing may at first bring disappointment or a negative result.

It is the peculiar domain of believing to test itself. A little believing is usually not enough. It takes a persistent, a sustained believing effort to influence outcomes.

Let's say you set a goal, "By June 1st of 2002, I will be collecting money from the internet at a rate of $100,000 per year." (Pick your own figure, but be specific. It defines the reality of your goal.)

Once the goal is accepted as fact, it then becomes a matter of providing the service, in exchange for the money. "This money is awaiting transfer to me in exchange for my service."

You may, at first, struggle to believe your goal. That's only natural. But, realize that the struggle to believe is believing giving birth to its positive power to grant your goal. Get determined.

The "magic" power of believing doesn't work without the struggle of determination. A mind made up is a powerful force for achievement.

Decide, once and for all, what your goal actually is, name the time limit for its acquisition, the specific amount you require, and the service you intend to give in exchange for the money.

Once you have fully accepted your goal as a fact, that it is "awaiting transfer to you," you will act in the manner that will pull that transfer toward you.

You may not realize it, but you turn thoughts into things all the time. You cannot name one thing that you do or have done that did not first originate in thought!

People achieve goals because they first set them, then "magnetize" the accomplishment of the goal by devoting the thoughts and subsequent efforts to achieve them.

Maybe it seems too wonderful for you! But, why should it? Others have done it. You can do it, too! They're no better of a human being than you are. Their secret is focus. So, you get focused, too!

Considering the rewards, BELIEVING IS BETTER!

Stephan Bourget is the Editor of the Internet Marketing Reporter, the CEO of Bourget Marketing International, Inc. -- "The company which goes beyond common limits", and an MLM Consultant under Success Team Builders.

$$$ and Sense Ezine Advertising Strategy

by Pamela Heywood

The strategy bit (this article) is free! I am going to show you some excellent sources for ezine ads at just $2.00 each or less and show you how to get the very best results from using them. They are effective and you will get results if you follow a planned strategy for success.

2Bucks an Ad Advertising
http://snurl.com/bucks

TwoDollar Ads
http://snurl.com/dollarday

First of all, you need a good business, product or service. Shouldn't that go without saying? Secondly, you must have a good ad that tempts, teases and grabs attention. Third, your follow-up or website must do it's job of selling, but that's beyond the scope of this article.

Avoid using "canned" ads and well-known program URLs, especially here because these services are busy. Your ad could end up being published right next to an almost identical one, because they are run in order of "first come, first served". It HAS already happened. Which would you click?

Then follow a plan like a military campaign
How exactly?

OK, each of these services have several groups of ezines. When you decide what you can afford, you'll choose to advertise in a certain group or groups. Work out now what you can afford to spend on a weekly basis and stick to that budget. Here's how to get the best from the system:

Study the lists and look at samples or at least descriptions of the ezines so you can pick what looks like it will be the best match with your offer first. Especially if you order multiple groups, make a note of the ezine names and which group they are in.

Prepare your ad and make sure that you track it. Read my article on tracking
http://www.tucats-design.com/free-content/tracking.html.
Code your ad so that you will be able to identify:

=> The advertising program name
=> The group your ad was published in
=> The week number of your ad (see below)

Place your ad in the group or groups you chose, get your confirmation messages and make a note of the dates your ads will run and where. Back of a cigarette packet will do, spreadsheet would be better!

One week later. Irrespective of whether your ads have run or not, place the SAME ads again in the SAME groups. Don't be tempted to move around aimlessly or to "spice up" your ad. Some ezines will have long wait times, so if you book again one week on, you'll most likely be in line for the following week after your first ad. Nope, you will never make millions off one ad. You must repeat, repeat, repeat ...

Repeat step 4 for at least 4 weeks in total.

On the fifth week move onto another group or groups that look good for your target. This time, remember to change your tracking code, not just for the week, but also for the group/program.

Keep rotating through the groups on this place once a week for 4 weeks, schedule. It WILL take a long time to test all if you only buy ads in one group a week, but I promise that if you do it this way, the little money you can spend, will be spent wisely.

As responses come in, count them and note them against the relevant ads on your schedule. Look at the results you are getting.

=> Do week 1, 2, 3 or 4 ads pull better results?
=> Do certain groups generate more responses?
=> Add your own findings

When those responses begin turning into sales, start putting the money back in to additional groups.

When you are through ALL, go back over your results tracking and find the best. Pick a short-list of maybe the top five groups that have performed best for you. Which week got the highest return? Your final strategy should be to place THAT number weeks ads in rotation in those five groups and just repeat, repeat, repeat ...

Sound boring to you? Think it's a worthless exercise? OK then, try it another way. Place loads of different ads in any old group, at any time, not necessarily the same ones twice and watch your money go down the drain. Try the above, your bank manager will thank me if it works!

There, that's my 2 cents worth on 2 dollar advertising!

PS: If you are not convinced that this is worthwhile, read their testimonials. I assure you this may be cheap, but it is very cost-effective advertising when used properly.

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Pamela Heywood publishes TuCats Newsletter (online business)
mailto:tucats@sendfree.com and Ezine Advertising Classifieds
Zine mailto:eacz@sendfree.com (free ads). She is one of the
successful publishers featured in "50 E-zine Publishers
Interviewed" http://www.tucats-design.com/interviews

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