* The Internet Marketing Reporter *

* Issue #111 *

Member of the eZine Publishers Association
*** always email netiquette complied ***

Launch Date: May 23, 2001
Present # of subscribers: 27,500

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CONTENTS: 

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Thought of the Day 

Don't just read the easy stuff. You may be entertained by it, but you will never grow from it.
-- Jim Rohn

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Letter from the Editor

Dear Reader,

I hope you'll enjoy this issue and that you'll find it useful for your present or future endeavors.

Best regards,

Stephan Bourget
418.664.0785
http://home.bourget-marketing-international.com 


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Tax Advantages

Prepared by Stephan Bourget & Rosanne Hartwick

Marvin D. Krueger, CPA, CMA gave a free seminar for Independent Representatives April 12, 2003 and listed over 50 ways you can document and deduct business expenses from your U.S. Income Taxes, and added 8 generally overlooked other areas.

As the IRS requires written documentation to qualify for the deduction, NOW is the time to start keeping your receipts! Where applicable, I have added a note or two to clarify how to document these expenses.

Here is his list of potential deductions for your business:

  • Your Account portfolio / Stat-up kit. This is the membership expense that actually starts your business. (Use your Account documents to document, or your canceled check.)  In Synergy, there is actually no start-up cost.
  • Your Sampler Kit. In order to understand and market your company’s unique products, you need to use them yourself. Sampler kits provide you with the most popular products for you to try, and convert your house at the same time. (The company provides receipts for all purchases, keep for tax time.)
  • Your Monthly Purchases. These purchases, when "required" in order to get a check (no purchase, no check), are tax deductible. As many of the benefits from using products come in the long-term, we must become a "product of our products", the daily/monthly usage does this. Many CPAs confuse this with a Distributorship where you have to buy, inventory, and resell products. In those businesses, your purchases are not deductible. However, when monthly qualifying purchases are destined to the end customer, meaning your own consumption, they can be deducted. (Document these purchases with the packing slip/invoice in each order. Don’t forget the sales tax and shipping is included in this deduction!)
  • Your Home Office. Create one area in your house to do your Business from. It can be out of a closet, a desk in the corner of a room, a full room, or an office created out of some of your garage space, the only requirement is that it be used exclusively for business. If your desk is in the TV room, you can’t deduct the whole room, just the area that you actually work in. The percentage of the house used for business calculates the part of the following that you can deduct from your taxes: (Document with receipts.)
    • Rent (if you own your home with the bank, the interest, taxes, etc. are applied elsewhere)
    • Electrical Bill
    • Sewer Bill
    • Insurance (not deductible at all, unless you have a home business!)
    • Cleaning Service (as long as they clean where your office is too!)
    • Garbage service
    • Water Bill
    • House Repairs
    • Landscaping (if people come to your house on business)
  • Training Expenses. (Document with receipts)
    • Seminars
    • Books
    • Cassette / CD programs
    • Training Conference Calls
  • Advertising Expenses.
  • Like company's apparel? If it has the logo, it is an advertising expense.
  • Giving a gift? If company's product, or company's branded clothes, treat as Advertising.
  • Newspaper ads
  • County Fair / expo booth fees.
  • Flyers
  • Product Samples
  • Company Literature
  • Reproduction costs (photocopies, etc.).
  • Labor Expenses paid to your children for Business related work. (Up to $4700 in 2003). Keep track of what is done, and how much paid, pay by check, canceled check is proof. NO SSN OR INCOME TAXES need to be paid on your children!
    • Emptying the Garbage
    • Mowing Lawn, other Landscaping
    • Cleaning your office.
    • Filing.
    • Computer work (Most kids are better at computers than we are!)
    • Envelope stuffing/postcard stamping, other mailing tasks.
    • Other business related items.
  • Business Travel.
    • Convention
    • Travel to pre-arranged presentations. (Going to visit your sister? Put an ad in their local paper two-three weeks before, coordinate several appointments, and your trip is deductible (within some limits). Is your wife/husband going? Are they working with you in the business, and will they be at the appointments? Their trip is deductible too!

1.     Air fare, train fare, and car mileage.

2.     All "fees" related to travel – parking, tolls, security, etc.

3.     Meals while on the trip (subject to limitations).

4.     Entertainment expenses (subject to some rules and limitations).

    • Out of area training.
  • Office Expenses.
  • Paper clips, printer paper and toner, light bulbs, pens, pencils, highlighters.
  • White boards, easels, presentation flip charts
  • Furnishings (Chairs, desks, lamps, carpet, etc.)
  • Equipment (Computers, printers, fax machines, PDAs, phones, etc.)
  • Phone bill (If you only have one phone, only the long distance calls related to business, the IRS believes that one line is a ‘necessity’ and will not allow that as a deduction).
  • Special services on your phone bill (three-way calling, call waiting, voice mail).
  • Second line used for business. (Document business usage by adding to your business card/stationery.)
  • Cell Phone. (Document business usage by adding to your business card/stationery)
  • ISP account and e-mail. (Document business usage by adding to your business card/stationery.  Document fees by printing billing from your ISP.)
  • Data processing costs for business report.
  • Postage for business mailings.
  • Business Meals. When you do a presentation at a restaurant/coffee shop, pick up your receipt! This is a deductible expense (50%).
  • Celebration Expenses. Giving a party to celebrate? Make it a business event. Invite your business associates/prospects and deduct the entire cost! (Make sure you celebrate your business!) Document via receipts and invitation list, have attendees sign a "guest book" to document who attended.
  • In-home expenses.
  • Baby Sitters.
  • Product cases (for carrying display product in/out of house).
  • Demonstration supplies.
  • Assistants (read: your children, if old enough).
  • Food provided (100%).
  • Snacks/Tea/Coffee/Attain Shakes (100%)
  • Mileage to/from presentations, training events, product launches, etc. (36¢ per mile this year!) Document with mileage log. Do for three consecutive months, or three like periods, extrapolate totals to full year (multiply by four). IRS requires some sort of logical, written documentation of this. If your day planner does not have a good sheet for this, check out on the web for one, or make your own. It needs date, purpose, start mileage, end mileage, total mileage on the trip, and total mileage for the month. You will also need the year’s start and ending mileage numbers off of your car’s odometer for the tax form.

Now for some "General" tax issues that you should be looking at, if not using:

  1. 401K. Usually set up by an employer, often with matching funds. If you have the option, you should be contributing. Start low on the percentage scale and move up with each raise (add 1% to your contribution). Your contribution is not taxed until you take it out, and if your company is matching a percentage of your contribution, you are almost guaranteed to come out ahead!
  2. College Tuition Deduction. With some income limitations, allows up to $3,000 deduction for college tuition in 2002 and 2003, $4,000 in 2004 and 2005. Expires at the end of 2005, and cannot be taken in the same year, for the same student as the Hope or Lifetime Learning Credits (below).
  3. Hope Credit. Designed to help pay for the first two years of college for yourself or your children. 100% of the first $1,000 and 50% of the next $1,000, for a total credit potential of $2,500! Student must be enrolled at least halftime, and in a program leading to a recognized credential or degree.
  4. Lifetime Learning Credit. Covers up to 20% of the first $5,000 spent on updating or learning a new job skill. Maximum credit per year of $1,000 per family (Husband/wife).
  5. Car Lease. Look at the lease/purchase decision VERY carefully! Usually the lease option is best for those that do not drive a lot, because the lease penalties for going over the anticipated mileage are very severe. (We have a friend who parked his leased car for a year to get the mileage back into the lease zone, and he still had to pay the lease and insurance on the car!)
  6. Want to help your grandchildren who don’t live with you? Set up a Coverdale Education Savings Account for them. You can contribute up to $2,000 per year, and the money can be used for college or qualified Kindergarten – 12th grade expenses also (read that "Private School". Also check out your State and Federal "Section 529" savings plans.
  7. If you’re concerned about Capital Gains on the sale of your home. Don’t take the depreciation part of the Home Office Deduction. Up to $500,000 of the Captial Gains is fully tax sheltered, if you have lived in the house for at least 2 years.
  8. Staying at a Friend’s house while on business? Give them a gift in return, and deduct the amount as lodging for the trip. Cash or product are both OK (of course, I always give a gift of my company's products, especially if they are not yet customers, it breeds interest! Limitation: Cannot exceed the cost of average hotel room in the area. (You can get the government’s idea of "average" for an area by searching for the US Government "per diem" rates on the Internet).

Taxes are a VERY complex issue, and no widespread communication like this would be complete without the "boiler plate" disclaimer:

All of the above information is advisory and educational. It MAY NOT apply to you and your circumstances in any given year. If you have any questions about your specific situation, consult a qualified Tax Professional.

Finally, YOU know your personal situation better than anyone will from a 45-minute interview at tax time. I would highly suggest that you purchase a copy of TurboTax or its equivalent and prepare your own taxes, for submission, or for organizing yourself before visiting your tax professional for the final "tweaks" and areas the program does not cover. It will save you LOTS of money, either way, and is tax deductible to boot.

  1. I learned of the Hope Credit through the tax program: $325 credit. (1,000% return on the TurboTax investment!)
  2. If you have your taxes "done" each year by a professional, the time spent organizing your paperwork for a computer tax program will:
  1. Reduce your fees, because the accountant will save time by not having to organize them for you.
  2. Raise your knowledge level so you can give your accountant all he/she needs to qualify you for ALL the deductions you deserve.
  3. Allow you to better evaluate your accountant’s services, as they relate to your situation.
  4. Improve your filing system to reduce your time and fees even more for next year!

Congress GIVES us these deductions to ENCOURAGE small businesses! Please use all you are Qualified to receive!

For further information, click here.

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This article is sent by Stephan Bourget.
Tel.: 1-418-664-0785
Web: http://www.mynewsuccess.com


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Awaken The GIANT!

You, me, everyone has within them the power to accomplish ANY task.

I call it the Sleeping Giant. The Sleeping Giant lies dormant in you until you are ready to summon it up. You are its Master, only you can control it. Once Tamed it will serve you and grant all your wishes, but, use caution, it will grant you good and bad wishes.

Inside that Brain of yours lies your Sub-Conscious. Over 4 Billion impulses per second are going on back and forth between the left and right hemispheres of the brain. THAT is a lot of chatter. You Conscious mind can only process about 2000 impulses per second, the rest is the talk of your Sub-conscious.

To awaken your sub-conscious, to tap its resources it will take 3 commands.
Desire, Imagination and Expectation.

Desire is the FUEL. It is Passion in the belly of the beast. When you want to bring your goals to reality, you have to want it so bad you can taste it.

"The first principle of success is desire -- knowing what you want. Desire is the planting of your seed. " - Robert Collier

Imagination is used as the canvas on which you will paint your future picture. It must be full of color and detail and show exactly what you want. It must be a work of art and challenge all your senses.

"I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world. " - Robert Burton

Expectation - Expecting what you are going to do is already working for you. FAITH is the command to build and nurture. Expect nothing less than exactly what you want. A great example of Expectation working against you is Superstition. How many of us Hex ourselves everyday with limiting belief's.

"Everything comes if a man will only wait." - Benjamin Disraeli

I welcome your comments.

Have a Great and Wonderful Day!

Dan Brooks

“You can learn new things at any time in your life if you're willing to be a beginner.
 If you actually learn to like being a beginner, the whole world opens up to you.”
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PLEASE, FORWARD THIS ISSUE

While you're thinking about it, look in your address book and forward this issue now to 2 or 3 of your friends. They will thank you for it and so will I.

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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within BMI's IMReporter Ezine/Newsletter. 

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles. 

Be responsible! Always do your own Due Diligence before responding to any offer. 

I respect the privacy of my readers. I will NEVER supply or sell your personal information to any Third Party!


Have a wonderful week,

Stephan Bourget 
IMReporter's Editor 


__________________________________________________________
The IMReporter is published by Stephan Bourget
Bourget Marketing International
311-3414 Albert-Chretien Blvd.
Beauport, QC Canada G1C 7M6
Tel.: 1-418-664-0785

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